Senior Director of Marketing & Strategic Communications

About Us

Civil Air Patrol (CAP) is comprised of 68,020 volunteers in career fields as varied as mechanics, doctors, plumbers, executives, teachers, and retirees.  CAP members embody our core values of integrity, volunteerism, excellence, and respect.  CAP is committed to diversity, equity, and inclusion, which are in alignment with our core values.

We are your neighbors, your co-workers, and we are servant leaders volunteering our time and resources to support our communities with emergency response, aviation and ground services, youth education and development, along with the promotion of air, space, and cyber opportunities.

Civil Air Patrol is in a unique position being both a 501(c)(3) non-profit charity and an Air Force Auxiliary.  We are a Total Force Partner along with the Air Force, the Air Force Reserve, and the Air National Guard.

We are the only non-profit organization in the United States that combines search and rescue, youth leadership development, with aerospace and cyber education.

Today, our 31,024 cadet members and 36,996 adult members serve with passion across 8 Regions and in 52 CAP Wings throughout the nation, including all 50 States, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.    

Job Title:  Senior Director of Marketing & Strategic Communications
Location:  Maxwell AFB, AL (Remote or Hybrid Worker)
Reports to:  Kristina Jones, Chief Growth Officer
Salary:  $142,100
Closing date:  14 July 2024 

SUMMARY:

The Senior Director of Marketing and Strategic Communications (SDMAC) will develop, lead and execute the overall brand strategy as well as the marketing and strategic communications plan for Civil Air Patrol (CAP). As a minimum, this plan will include integrated marketing, field marketing, brand strategy, internal and external communications, public service announcement campaigns, social media and creative services.

The SDMAC will build and extend CAP’s message so that the organization gains exposure, recognition and support commensurate with the extensive value we provide to our nation and communities we serve. 

The ideal SDMAC will:

• Excel at telling the unique stories of our organization, using a variety of new and traditional media tools and tactics, and by coaching a network of nationwide volunteers to capture and publicize the amazing accomplishments of our members.

• Build and extend CAP’s national brand so that the organization gains greater confidence from a broad range of stakeholders, including but not limited to military leadership, government officials, corporate partners, educators, potential donors and members, as well as the citizens and communities we serve.

• Work with leadership to develop effective and impactful partnerships across other organizations and businesses. Support and reinforce CAP’s ongoing efforts to recruit and retain top talent.

• Lead a team of paid marketing and strategic communications (MAC) professionals at CAP’s National Headquarters, plus a team of national-level volunteer staff and volunteers serving in every state, plus the District of Columbia, the territories of Guam, Puerto Rico and the U.S. Virgin Islands, as well as overseas.

The ideal candidate will possess:

• Ten years of demonstrated success in this career field, with a minimum of five to seven years of proven leadership in marketing and communications, brand management and/or new marketing strategy development, including extensive and successful experience in a top leadership position in marketing. Non-profit marketing preferred.

• Bachelor’s degree required, preferably in marketing, public relations, communications or related field. A master’s degree in marketing, related field or MBA is preferred.

• Proven track record in development and implementation of strategic marketing and communication plans.

• Experience in change management, with a demonstrated ability to navigate complex organizational changes and drive stakeholder buy-in.

• A track record of building, managing and mentoring high-performing teams that produce timely, cost-effective, high-quality results. 

• Strong leadership, analytical, and strategic planning skills, including evidence of ability to work across organizational boundaries to achieve results.

• Knowledge about Civil Air Patrol or the military preferred, as well as familiarity with emergency management operations and incident command system (ICS), and the role of public information officers.

To apply, visit our website at www.gocivilairpatrol.com to complete and submit our required online employment application.   A resume and a completed employment application may be submitted via email to  macapp@capnhq.gov.  This position does not offer a relocation package.  In this position, Civil Air Patrol provides 401(k) retirement plan, health/dental insurance, paid life insurance, sick/vacation leave, paid holidays, optional short/long term disability, vision, critical insurance, accident insurance, and flexible spending account.  No phone calls, please.  EOE